B2B IT Enterprise Reaches Blissful with Leads

CLIENT

About the Client:

A B2B IT enterprise has been at the center of providing cloud computing solutions that are secure, convenient, and affordable even for small companies and start-ups.

Organized in 2005, the US-based Client’s cloud services include private cloud services, data back-up, cloud-based email, cloud managed services, cloud migration, cloud management, and IT consulting and assessment.

Target Industries:

Manufacturing, Education, Healthcare, Real Estate, Finance, Insurance.


Target Decision Makers:

Manager up to C-level with IT function.

  • Industry

    IT Company

  • Campaign Duration

    3 Months

  • Campaign Type

    Lead Generation and Appointment Setting

  • Location

    California

  • Target Location

    USA

SIGNIFICANT CHALLENGES

Because of stiff competition coupled with a saturated industry, the Client struggled to grow its business, expand to new markets, and increase the results of operations year-over-year. Not only does the Client battle healthy competition with existing key players. It is also keeping up with the fast-paced entry of start-ups. The Client faced two greatest challenges more than ever. To diversify its solutions to stand out from the competition. To reach potential customers before they’re sealed by other service providers. Instead of forcing to put all efforts in a certain states, the company conducted an extensive study to branch out and cover the entire US market.

Because of stiff competition coupled with a saturated industry, the Client struggled to grow its business, expand to new markets, and increase the results of operations year-over-year. Not only does the Client battle healthy competition with existing key players. It is also keeping up with the fast-paced entry of start-ups. The Client faced two greatest challenges more than ever. To diversify its solutions to stand out from the competition. To reach potential customers before they’re sealed by other service providers. Instead of forcing to put all efforts in a certain states, the company conducted an extensive study to branch out and cover the entire US market.

SATISFYING SOLUTION

The Client collaborated with SMG. To design an innovative approach to generate business leads sufficient for expanding operations to the entire US market. A series of meetings were conducted to define the Client’s target specifications, lead qualification criteria, business objectives, and deliverables. After all, were set, Sees Media Group. started rolling efficient integrated lead generation strategy that includes:

  • Customer profiling to augment existing leads list.

  • Average of at least 200 calls a day and email blasts to 8,000 contacts.

  • Pre-qualified leads by obtaining information on allocated budget, interest, and need.

  • Data quality checks were implemented to ensure sales qualified leads meet the agreed criteria.

CAMPAIGN RESULT

Production & conversion

Uninterested prospects that were still open to communication were nurtured by sending product brochure.

Daily reporting through Pipedrive CRM and constant communication with the Account Manager to monitor the campaign progress and to make necessary tweaks that improved the project’s processes.

90 DAYS RESULT

385 Sales Qualified Leads

3,650 Marketing Qualified Leads

500 Request for Callback

8,000 Sales Calls

8,000 Email of Combined Results