Obtain a Shining Success for ERP Provider
About the Client:
The customer was a Director of Marketing of a pioneer in Jewelry
software, RFID solutions, jewelry web portals, mobile apps, server
infrastructure setups & dedicated servers with the most effective
The most interesting thing about this customer is that his application was
plug-and-play, allowing for different modules and needs to be available
to all jewelry retailers within the industry.
As usual, the customer was trying to work closely with both the marketing
and sales department, but due to complications and different vendors, the crossover was difficult. This head of marketing is always on the look-
out for solutions that can make this crossover easier and help aid in sales while cutting costs. That’s where Sees Media Group came in.
We offer a full-time lead generation campaign – a campaign that’s both
cost-effective and also all-inclusive, quickly fixing the multiple vendor
We promise, as always, a campaign that’s greater than the sum of its
parts as well as cost-effective efforts to aid our customers. All of this
leaves time and effort for our customers to focus on what matters most –
Target Decision Makers:
Lead Generation and Appointment Setting
The Head of Marketing was expecting to increase its marketing presence on a wide scale. They were seeking out an expansive presence in the United States (in their entireties). We promise a database of about 8,700 records (more accurately, it was 8643 records).
The customer has excellent brand recognition globally and its products have strong market potential. However, it had difficulty penetrating foreign markets often dominated by large global competitors. The customer did not invest significantly in marketing aside from the irregular cold calling efforts by its sales staff. The primary source of new customers was word of mouth. To boost its capability to compete squarely in the international market, the customer looked for an appointment setting company to carry out its objectives methodically:
To educate the prospect on the benefits of practice management software
To schedule product demos with interested prospects
This campaign required technically sound telemarketers with firsthand experience in selling software systems. Having campaigned on behalf of several IT and software companies for many years, Sees Media Group was qualified for the challenge.
Testing the Market
The initial campaign generated only 8 leads but the customer wasn't surprised at all of the results as they knew that a jewelry software is all new to the target market. They considered the campaign as testing the market.
The customer renewed the contract for 6 months to run another round of campaign despite the market's indifference to the product. Sees Media Group still maximized its lead generation program, utilizing the Pipedrive using the same campaign process as of the initial campaign.
The 6-period campaign showed erratic trend results:
The critical of the campaign lead results was one roller coaster ride but the customer probed into the matter and concluded that the target market has become quite welcoming of the product now as compared to the pilot program.
Production & conversion
75 (60%) of which were converted into proposals.
Potential additional revenue for the Client valued at $1.9M
6 MONTHS RESULTS
They generated a four-fold return on their initial investment - the investment being us, Sees Media Group. A total of 128 leads were generated by the Sees Media Group team for the jewelry ERP provider
The 6-month campaign periods generated a total of 120 appointments, an average of 20 appointments per campaign period, which is an improvement over the Client's own campaign from previous vendors.