An IT company based in California experienced significant increase in closed deals

CLIENT

About the Client:

This corporation has a diversified product inventory that is scalable to support all sorts of corporations and industrial environments. In this case, the Client has a wide customer span ranging all sorts of different industries from global enterprises to smaller, e-commerce businesses. However, overall, they serve medium companies to large enterprises. Typically, these are primarily IT environments and they have strict requirements for both uptime and performance. This Client has over 3 dozen primary clients currently in hundreds of different locations.

Target Industries:

All types of business industry

 

Target Decision Makers:

CEO, CFO, Human Resource Manager or Director, Controller

  • Industry

    IT Company

  • Campaign Duration

    3 Months

  • Campaign Type

    Lead Generation and Appointment Setting

  • Location

    California

  • Target Location

    USA

SIGNIFICANT CHALLENGES

They desire to increase their IT products to help move their sales up to several benchmarks.

SATISFYING SOLUTION

  • Marketing Analysis

    Sees Media Group started by internalizing the value proposition of the company. After that, Sees Media Group ran a simple analysis of the companys competitors, target market, target decision-makers and the time to call the prospect.

  • Script Crafting

    Sees Media Group created the sales script based on the companys value proposition and preempted the possible objections that might arise as Sees Media Group pitch in the products or services.

  • Training and Orientation to Sales Representatives

    Sees Media Group kickstarted the orientation and training to our Sales Representatives in order for them to be knowledgeable about the products or services that the company is offering.

SERIES OF SUBSTANTIAL BENEFITS

Production & conversion

Increase in the rate of productivity from 35% to 78% of the client’s in-house sales team

Increase rate of conversion from 60% to 90% due to an increase in lead quality

12 weeks results

66 Appointments

57 Market qualified

120 Request for information

This Sees Media Group Case Study counts as yet another success story. Overall, it illustrates how our carefully developed strategy uses targeted marketing to help increase profitability without giving up customer service.